biostudies-literatureUnknown14Xu J<h4>Introduction</h4>"Sonic seasoning" is when music influences the real taste experiences of consumers. "Self-construal" is how individuals perceive, understand, and interpret themselves. Numerous studies have shown that independent and interdependent self-construal priming can affect a person's cognition and behavior; however, their moderating effect on the sonic seasoning effect remains unclear.<h4>Methods</h4>This experiment was a 2 (self-construal priming: independent self-construal or interdependent self-construal) × 2 (chocolate: milk chocolate or dark chocolate) × 2 (emotional music: positive emotional music or negative emotional music) mixed design, and explored the moderating role of self-construal priming and the effect of emotional music on taste by comparing participants' evalFrontiers in psychology1041202https://www.ebi.ac.uk/biostudies/studies/S-EPMC10106597biostudies-literatureSelf-construal priming modulates sonic seasoning.PMC10106597Liu MHuang JGuo XXu HXu JfalseSelf-construal priming modulates sonic seasoning.<h4>Introduction</h4>"Sonic seasoning" is when music influences the real taste experiences of consumers. "Self-construal" is how individuals perceive, understand, and interpret themselves. Numerous studies have shown that independent and interdependent self-construal priming can affect a person's cognition and behavior; however, their moderating effect on the sonic seasoning effect remains unclear.<h4>Methods</h4>This experiment was a 2 (self-construal priming: independent self-construal or interdependent self-construal) × 2 (chocolate: milk chocolate or dark chocolate) × 2 (emotional music: positive emotional music or negative emotional music) mixed design, and explored the moderating role of self-construal priming and the effect of emotional music on taste by comparing participants' eval2023-01-01T00:00:00Z20232025-04-18T14:51:31.427Z2025-04-07T01:09:33.053ZS-EPMC101065973707784610.3389/fpsyg.2023.1041202