biostudies-literatureUnknown10(11)Babiker AIn recent years, there has been a growing need for social media platforms to offer services that preserve and promote users' digital wellbeing, including better protection of personal data and balanced technology usage. However, the current business model of social media is often seen as in conflict with users' digital wellbeing. In 2020, a study investigated users' willingness to pay monetary fees for social media digital wellbeing services. In the present work, we replicated this study in Q4 of 2022, aiming to explore any changes in interest and willingness to pay for these services. In addition, we extended the replication by conducting qualitative analysis on participants' comments to gain deeper insight and identify reasons for payment and reasons for rejecting to pay. Data were colleHeliyone32467https://www.ebi.ac.uk/biostudies/studies/S-EPMC11219352biostudies-literatureExamining the growth in willingness to pay for digital wellbeing services on social media: A comparative analysis.PMC11219352Alshakhsi SMontag CAli RSindermann CBabiker AfalseExamining the growth in willingness to pay for digital wellbeing services on social media: A comparative analysis.In recent years, there has been a growing need for social media platforms to offer services that preserve and promote users' digital wellbeing, including better protection of personal data and balanced technology usage. However, the current business model of social media is often seen as in conflict with users' digital wellbeing. In 2020, a study investigated users' willingness to pay monetary fees for social media digital wellbeing services. In the present work, we replicated this study in Q4 of 2022, aiming to explore any changes in interest and willingness to pay for these services. In addition, we extended the replication by conducting qualitative analysis on participants' comments to gain deeper insight and identify reasons for payment and reasons for rejecting to pay. Data were colle2024-01-01T00:00:00Z2024 Jun2025-04-06T23:37:57.879Z2025-04-04T12:56:04.87ZS-EPMC112193523896195210.1016/j.heliyon.2024.e32467