biostudies-literatureUnknown13(20)Tran XFreshness is an important quality attribute for vegetables. Identifying the sensory drivers for freshness is important to promote vegetable consumption. Due to the lack of research on freshness of prepared vegetables, this study focused on the role of visual cues of common vegetables (carrot, beetroot, bell pepper) on perception of freshness. Twenty-seven vegetables were prepared by varying five factors and photographed in a plate: (1) shape (stick, large cube, small cube), (2) vegetable presence for each of the three vegetables (yes, no), (3) number of vegetables conjointly present in the plate (1, 2, 3), (4) color (green bell pepper, yellow bell pepper), (5) combined vegetables prepared with same or different shapes. Freshness was rated online by 156 consumers. Visual cues leading to theFoods (Basel, Switzerland)3342https://www.ebi.ac.uk/biostudies/studies/S-EPMC11507573biostudies-literatureImpact of Visual Cues on Consumers' Freshness Perception of Prepared Vegetables.PMC11507573Moccand CAntille NDevezeaux de Lavergne MLabbe DTran XfalseImpact of Visual Cues on Consumers' Freshness Perception of Prepared Vegetables.Freshness is an important quality attribute for vegetables. Identifying the sensory drivers for freshness is important to promote vegetable consumption. Due to the lack of research on freshness of prepared vegetables, this study focused on the role of visual cues of common vegetables (carrot, beetroot, bell pepper) on perception of freshness. Twenty-seven vegetables were prepared by varying five factors and photographed in a plate: (1) shape (stick, large cube, small cube), (2) vegetable presence for each of the three vegetables (yes, no), (3) number of vegetables conjointly present in the plate (1, 2, 3), (4) color (green bell pepper, yellow bell pepper), (5) combined vegetables prepared with same or different shapes. Freshness was rated online by 156 consumers. Visual cues leading to the2024-01-01T00:00:00Z2024 Oct2025-04-03T23:51:16.222Z2025-04-03T23:51:16.222ZS-EPMC115075733945640410.3390/foods13203342