{"database":"biostudies-literature","file_versions":[],"scores":null,"additional":{"submitter":["Whaley RC"],"funding":["Center for Tobacco Products","NIDA NIH HHS","National Cancer Institute","NCI NIH HHS"],"pagination":["733-738"],"full_dataset_link":["https://www.ebi.ac.uk/biostudies/studies/S-EPMC11782633"],"repository":["biostudies-literature"],"omics_type":["Unknown"],"volume":["34(6)"],"pubmed_abstract":["<h4>Background</h4>We tested whether snus marketing with modified risk tobacco product (MRTP) claims: (a) promotes accurate knowledge about snus's health effects in young adults and (b) encourages use intentions in only those who use combustible tobacco without attracting other young adult populations.<h4>Methods</h4>A randomised between-subjects experiment was embedded in a 2020 web survey of participants from Los Angeles (aged 19-23 years). Participants viewed mass-marketed snus advertising materials with (n=1212) vs without (n=1225) US Food and Drug Administration-authorised MRTP claims. After advertising exposure, snus use intention and perceptions of snus harms relative to cigarettes or e-cigarettes were measured.<h4>Results</h4>Advertisements with versus without MRTP claims did not a"],"journal":["Tobacco control"],"pubmed_title":["Effects of exposure to snus marketing with versus without modified risk tobacco product claims on snus use intention and perceived harm among young adults."],"pmcid":["PMC11782633"],"funding_grant_id":["U54CA180905","U54 CA180905","K01 DA055073"],"pubmed_authors":["Leventhal AM","McConnell R","Unger JB","Tackett AP","Sussman S","Whaley RC","Vogel EA","Clementel AC","Barrington-Trimis JL","Liu F","Harlow AF"],"additional_accession":[]},"is_claimable":false,"name":"Effects of exposure to snus marketing with versus without modified risk tobacco product claims on snus use intention and perceived harm among young adults.","description":"<h4>Background</h4>We tested whether snus marketing with modified risk tobacco product (MRTP) claims: (a) promotes accurate knowledge about snus's health effects in young adults and (b) encourages use intentions in only those who use combustible tobacco without attracting other young adult populations.<h4>Methods</h4>A randomised between-subjects experiment was embedded in a 2020 web survey of participants from Los Angeles (aged 19-23 years). Participants viewed mass-marketed snus advertising materials with (n=1212) vs without (n=1225) US Food and Drug Administration-authorised MRTP claims. After advertising exposure, snus use intention and perceptions of snus harms relative to cigarettes or e-cigarettes were measured.<h4>Results</h4>Advertisements with versus without MRTP claims did not a","dates":{"release":"2025-01-01T00:00:00Z","publication":"2025 Dec","modification":"2026-06-11T05:02:24.307Z","creation":"2026-06-11T03:08:23.223Z"},"accession":"S-EPMC11782633","cross_references":{"pubmed":["39084902"],"doi":["10.1136/tc-2024-058651"]}}