biostudies-literatureUnknown20(2)Wang YMany governments worldwide hoped to stimulate Pure Electric Vehicle(PEV) enterprises' R&D and sales through R&D result subsidy policies, but the anxiety issues significantly reduced PEV sales and weakened the policy effectiveness. To achieve better incentive effects, considering the impact of anxiety issues on subsidy strategies is necessary. As anxiety problems stem from typical behavior characteristics of PEV consumers--consumer technology thresholds, reasonable study should understand them and quantify their impact from the perspective of consumer technology thresholds. Therefore, it constructs a sequential game model among the government, the PEV company, and consumers with two dimensions of heterogeneous behavior characteristics--technology thresholds and preferences. It also determinPloS onee0314476https://www.ebi.ac.uk/biostudies/studies/S-EPMC11835243biostudies-literatureStudy on R&D result subsidy strategies for PEV enterprises based on heterogeneous consumer technology thresholds and preferences under anxiety issues.PMC11835243Wang YfalseStudy on R&D result subsidy strategies for PEV enterprises based on heterogeneous consumer technology thresholds and preferences under anxiety issues.Many governments worldwide hoped to stimulate Pure Electric Vehicle(PEV) enterprises' R&D and sales through R&D result subsidy policies, but the anxiety issues significantly reduced PEV sales and weakened the policy effectiveness. To achieve better incentive effects, considering the impact of anxiety issues on subsidy strategies is necessary. As anxiety problems stem from typical behavior characteristics of PEV consumers--consumer technology thresholds, reasonable study should understand them and quantify their impact from the perspective of consumer technology thresholds. Therefore, it constructs a sequential game model among the government, the PEV company, and consumers with two dimensions of heterogeneous behavior characteristics--technology thresholds and preferences. It also determin2025-01-01T00:00:00Z20252025-04-26T12:32:08.326Z2025-04-06T14:01:34.978ZS-EPMC118352433996497810.1371/journal.pone.0314476