{"database":"biostudies-literature","file_versions":[],"scores":null,"additional":{"submitter":["Jia R"],"funding":["Royal Society and Wellcome Trust Sir Henry Dale fellowship","Public Health Research Programme","NIHR Oxford Health Biomedical Research Centre","NIHR Applied Research Collaboration for Oxford and Thames Valley","NIHR Oxford Health BRC","Wellcome Trust"],"pagination":["388-399"],"full_dataset_link":["https://www.ebi.ac.uk/biostudies/studies/S-EPMC12779593"],"repository":["biostudies-literature"],"omics_type":["Unknown"],"volume":["121(2)"],"pubmed_abstract":["<h4>Background and aims</h4>Restricting alcohol advertising may reduce alcohol consumption and related ill-health. However, advertisements for alcohol-free and low-alcohol drinks (NoLos) with brand-matched alcoholic versions are typically exempt from restrictions, which could lead to surrogate marketing (adverts for NoLo beverages also promoting brand-matched alcoholic options). This study measured the impact of advertisements for brand-matched NoLo beverages on product selections in a simulated online supermarket, in the UK.<h4>Design, setting, participants and intervention</h4>We conducted a randomised controlled trial with 1638 UK regular alcohol consumers (aged 18-91), assigned to one of three groups: (1) alcohol adverts (n = 469), where participants viewed an advertisement (embedded w"],"journal":["Addiction (Abingdon, England)"],"pubmed_title":["Effects of brand-matched alcoholic and alcohol-free and low-alcohol drinks adverts on drink selections: A United Kingdom-based randomised controlled trial in an experimental online supermarket."],"pmcid":["PMC12779593"],"funding_grant_id":["NIHR133887","222566/Z/21/Z"],"pubmed_authors":["Forde H","Jia R","Scarborough P","Davies E","Pechey R","Bandy L"],"additional_accession":[]},"is_claimable":false,"name":"Effects of brand-matched alcoholic and alcohol-free and low-alcohol drinks adverts on drink selections: A United Kingdom-based randomised controlled trial in an experimental online supermarket.","description":"<h4>Background and aims</h4>Restricting alcohol advertising may reduce alcohol consumption and related ill-health. However, advertisements for alcohol-free and low-alcohol drinks (NoLos) with brand-matched alcoholic versions are typically exempt from restrictions, which could lead to surrogate marketing (adverts for NoLo beverages also promoting brand-matched alcoholic options). This study measured the impact of advertisements for brand-matched NoLo beverages on product selections in a simulated online supermarket, in the UK.<h4>Design, setting, participants and intervention</h4>We conducted a randomised controlled trial with 1638 UK regular alcohol consumers (aged 18-91), assigned to one of three groups: (1) alcohol adverts (n = 469), where participants viewed an advertisement (embedded w","dates":{"release":"2026-01-01T00:00:00Z","publication":"2026 Feb","modification":"2026-06-06T12:57:51.178Z","creation":"2026-05-30T03:11:35.354Z"},"accession":"S-EPMC12779593","cross_references":{"pubmed":["41115688"],"doi":["10.1111/add.70210"]}}