biostudies-literatureUnknown9Naji GMA<h4>Purposes</h4>The study investigated the intention of account executives from Small and Medium Enterprises (SMEs) to employ artificial intelligence at their workplace. This study will examine the Unified Theory of Acceptance and Use of Technology (UTAUT), as well as technological and personal characteristics, and the role of SME account executives in adopting artificial intelligence. This study addresses the knowledge gaps in SME account executives' understanding of artificial intelligence.<h4>Methodology</h4>employed an online questionnaire distributed in collaboration with SMEs in Malaysia to gather responses from 273 account executives who work in SMEs. The data were analyzed using PLS-SEM and Artificial Neural Networks (ANN) to investigate SME account executives' intentions to emploFrontiers in artificial intelligence1701133https://www.ebi.ac.uk/biostudies/studies/S-EPMC12920514biostudies-literatureIntention to use artificial intelligence among SME account executives.PMC12920514Kalid KSCheah LIskandar YHPSaleem MSNaji GMAfalseIntention to use artificial intelligence among SME account executives.<h4>Purposes</h4>The study investigated the intention of account executives from Small and Medium Enterprises (SMEs) to employ artificial intelligence at their workplace. This study will examine the Unified Theory of Acceptance and Use of Technology (UTAUT), as well as technological and personal characteristics, and the role of SME account executives in adopting artificial intelligence. This study addresses the knowledge gaps in SME account executives' understanding of artificial intelligence.<h4>Methodology</h4>employed an online questionnaire distributed in collaboration with SMEs in Malaysia to gather responses from 273 account executives who work in SMEs. The data were analyzed using PLS-SEM and Artificial Neural Networks (ANN) to investigate SME account executives' intentions to emplo2026-01-01T00:00:00Z20262026-07-16T18:03:33.217Z2026-07-09T11:10:50.902ZS-EPMC129205144172827210.3389/frai.2026.1701133