biostudies-literatureUnknown6(7)Cesuroglu T<h4>Objectives</h4>Various terms and definitions are used to describe personalised approaches to medicine and healthcare, but in ambiguous and inconsistent ways. They mostly have been defined in a top-down manner. However, actual practices might take different paths. Here, we aimed to provide a 'practice-based' perspective on the debate by analysing the content of 'personalised' practices published in the literature.<h4>Methods</h4>The search in PubMed and EMBASE (April 2014) using the terms frequently used for personalised approaches resulted in 5333 records. 2 independent researchers used different strategies for screening, resulting in 157 articles describing 88 'personalised' practices that were implemented/presented on at least 1 individual/patient case. The content analysis was grounBMJ opene010243https://www.ebi.ac.uk/biostudies/studies/S-EPMC4947721biostudies-literatureOther side of the coin for personalised medicine and healthcare: content analysis of 'personalised' practices in the literature.PMC4947721Feron FSyurina EKrumeich ACesuroglu TfalseOther side of the coin for personalised medicine and healthcare: content analysis of 'personalised' practices in the literature.<h4>Objectives</h4>Various terms and definitions are used to describe personalised approaches to medicine and healthcare, but in ambiguous and inconsistent ways. They mostly have been defined in a top-down manner. However, actual practices might take different paths. Here, we aimed to provide a 'practice-based' perspective on the debate by analysing the content of 'personalised' practices published in the literature.<h4>Methods</h4>The search in PubMed and EMBASE (April 2014) using the terms frequently used for personalised approaches resulted in 5333 records. 2 independent researchers used different strategies for screening, resulting in 157 articles describing 88 'personalised' practices that were implemented/presented on at least 1 individual/patient case. The content analysis was groun2016-01-01T00:00:00Z2016 Jul2026-07-15T22:11:19.752Z2026-07-09T10:20:25.378ZS-EPMC49477212741209910.1136/bmjopen-2015-010243