biostudies-literatureEstabrooks PNational Cancer InstituteNCI NIH HHSNIGMS NIH HHS7https://www.ebi.ac.uk/biostudies/studies/S-EPMC5248490biostudies-literatureUnknown14(1)<h4>Background</h4>A primary challenge for behavior change strategies is ensuring that interventions can be effective while also attracting a broad and representative sample of the target population. The purpose of this case-study was to report on (1) the reach of a randomized controlled trial targeting reduced sugary beverages, (2) potential participant characteristic differences based on active versus passive recruitment strategies, and (3) recruitment strategy cost.<h4>Methods</h4>Demographic and recruitment information was obtained for 8 counties and for individuals screened for participation. Personnel activities and time were tracked. Costs were calculated and compared by active versus passive recruitment.<h4>Results</h4>Six-hundred and twenty, of 1,056 screened, individuals were eliThe international journal of behavioral nutrition and physical activityA pragmatic examination of active and passive recruitment methods to improve the reach of community lifestyle programs: The Talking Health Trial.PMC5248490R01 CA154364R01CA154364U54 GM115458Reinholt MDohm EEstabrooks PZoellner JYou WHedrick VfalseA pragmatic examination of active and passive recruitment methods to improve the reach of community lifestyle programs: The Talking Health Trial.<h4>Background</h4>A primary challenge for behavior change strategies is ensuring that interventions can be effective while also attracting a broad and representative sample of the target population. The purpose of this case-study was to report on (1) the reach of a randomized controlled trial targeting reduced sugary beverages, (2) potential participant characteristic differences based on active versus passive recruitment strategies, and (3) recruitment strategy cost.<h4>Methods</h4>Demographic and recruitment information was obtained for 8 counties and for individuals screened for participation. Personnel activities and time were tracked. Costs were calculated and compared by active versus passive recruitment.<h4>Results</h4>Six-hundred and twenty, of 1,056 screened, individuals were eli2017-01-01T00:00:00Z2017 Jan2025-05-18T10:36:58.11Z2025-05-18T10:36:58.11ZS-EPMC52484902810393510.1186/s12966-017-0462-6