biostudies-literatureUnknown5(12)Donato KAgricultural Technology Adoption InitiativeNutritious Maize for Ethiopia (NuME) Project<h4>Introduction</h4>Biofortified crops have tremendous potential to improve child nutrition. We tested whether complementing the distribution of quality protein maize (QPM) with a package of interventions informed by behavioural insights could support greater consumption of QPM by young children and translate into improved growth.<h4>Methods</h4>We conducted a cluster-randomised trial in Oromia, Ethiopia. Clusters of households with a child between 6 and 35 months were randomised into an arm receiving QPM seed only (320 households, 203 clusters) or an arm receiving QPM seed and a child consumption targeting intervention (290 households, 183 clusters). The intervention package included tools to help caregivers keep QPM separate from conventional maize and to earmark QPM specifically for chBMJ global healthe002705https://www.ebi.ac.uk/biostudies/studies/S-EPMC7751204biostudies-literatureBehavioural insights to support increased consumption of quality protein maize by young children: a cluster randomised trial in Ethiopia.PMC7751204McConnell MDonato KTessema MGunaratna NSCohen JHan DDe Groote HfalseBehavioural insights to support increased consumption of quality protein maize by young children: a cluster randomised trial in Ethiopia.<h4>Introduction</h4>Biofortified crops have tremendous potential to improve child nutrition. We tested whether complementing the distribution of quality protein maize (QPM) with a package of interventions informed by behavioural insights could support greater consumption of QPM by young children and translate into improved growth.<h4>Methods</h4>We conducted a cluster-randomised trial in Oromia, Ethiopia. Clusters of households with a child between 6 and 35 months were randomised into an arm receiving QPM seed only (320 households, 203 clusters) or an arm receiving QPM seed and a child consumption targeting intervention (290 households, 183 clusters). The intervention package included tools to help caregivers keep QPM separate from conventional maize and to earmark QPM specifically for ch2020-01-01T00:00:00Z2020 Dec2026-06-16T03:13:10.512Z2026-06-16T03:07:17.754ZS-EPMC77512043335526110.1136/bmjgh-2020-002705