biostudies-literatureUnknown23(2)Niu Z<h4>Background</h4>Empirical research has demonstrated that people frequently use social media for gathering and sharing online health information. Health literacy, social media use, and self-efficacy are important factors that may influence people's health behaviors online.<h4>Objective</h4>We aimed to examine the associations between health literacy, health-related social media use, self-efficacy, and health behavioral intentions online.<h4>Methods</h4>We conducted a cross-sectional survey of adults 18 years and older (n=449) to examine predictors of health-related behavioral intentions online including health literacy, social media use, and self-efficacy in China using 2 moderated mediation models. Mediation and moderation analyses were conducted.<h4>Results</h4>Self-efficacy mediated tJournal of medical Internet researche19134https://www.ebi.ac.uk/biostudies/studies/S-EPMC7952238biostudies-literatureAssociations of Health Literacy, Social Media Use, and Self-Efficacy With Health Information-Seeking Intentions Among Social Media Users in China: Cross-sectional Survey.PMC7952238Willoughby JZhou RNiu ZfalseAssociations of Health Literacy, Social Media Use, and Self-Efficacy With Health Information-Seeking Intentions Among Social Media Users in China: Cross-sectional Survey.<h4>Background</h4>Empirical research has demonstrated that people frequently use social media for gathering and sharing online health information. Health literacy, social media use, and self-efficacy are important factors that may influence people's health behaviors online.<h4>Objective</h4>We aimed to examine the associations between health literacy, health-related social media use, self-efficacy, and health behavioral intentions online.<h4>Methods</h4>We conducted a cross-sectional survey of adults 18 years and older (n=449) to examine predictors of health-related behavioral intentions online including health literacy, social media use, and self-efficacy in China using 2 moderated mediation models. Mediation and moderation analyses were conducted.<h4>Results</h4>Self-efficacy mediated t2021-01-01T00:00:00Z2021 Feb2025-04-18T16:41:55.785Z2025-04-07T04:07:29.056ZS-EPMC79522383362995510.2196/19134