biostudies-literatureGrummon AHNIDDK NIH HHSNHLBI NIH HHSNCI NIH HHS183-192https://www.ebi.ac.uk/biostudies/studies/S-EPMC8748291biostudies-literatureUnknown62(2)<h4>Introduction</h4>Parents spend substantial time reading to their children, making storybooks a promising but understudied avenue for motivating parents to serve their children healthier beverages. This study examines parents' reactions to messages promoting healthy beverage consumption embedded in a children's storybook.<h4>Methods</h4>In 2020, a total of 2,164 demographically diverse parents of children aged 6 months to 5 years participated in an online survey. Participants were randomized to view control messages (school readiness) or 1 of 3 beverage message topics (sugary drink discouragement, water encouragement, or combined discouragement and encouragement) presented as pages from the storybook Potter the Otter. Survey items assessed parents' reactions to the messages and their peAmerican journal of preventive medicineStorybooks About Healthy Beverage Consumption: Effects in an Online Randomized Experiment With Parents.PMC8748291T32 CA057711T32 HL098048T32 DK007703Goodman DPatel AIHecht CASalvia MMusicus AASokol RLGrummon AHfalseStorybooks About Healthy Beverage Consumption: Effects in an Online Randomized Experiment With Parents.<h4>Introduction</h4>Parents spend substantial time reading to their children, making storybooks a promising but understudied avenue for motivating parents to serve their children healthier beverages. This study examines parents' reactions to messages promoting healthy beverage consumption embedded in a children's storybook.<h4>Methods</h4>In 2020, a total of 2,164 demographically diverse parents of children aged 6 months to 5 years participated in an online survey. Participants were randomized to view control messages (school readiness) or 1 of 3 beverage message topics (sugary drink discouragement, water encouragement, or combined discouragement and encouragement) presented as pages from the storybook Potter the Otter. Survey items assessed parents' reactions to the messages and their pe2022-01-01T00:00:00Z2022 Feb2025-04-05T09:03:16.842Z2025-04-05T09:03:16.842ZS-EPMC87482913468852110.1016/j.amepre.2021.07.016