biostudies-literatureUnknown4Kaveladze BT<h4>Background</h4>Loneliness, especially when chronic, can substantially reduce one's quality of life. However, positive social experiences might help to break cycles of loneliness by promoting more prosocial cognitions and behaviors. Internet-mediated live video communication platforms (eg Zoom and Twitch) may offer an engaging and accessible medium to deliver such social experiences to people at scale. Despite these platforms' widespread use, there is a lack of research into how their socially interactive elements affect users' feelings of loneliness and connection.<h4>Objective</h4>We aimed to experimentally evaluate whether socially interactivity in live video experience improves loneliness-related outcomes.<h4>Materials and methods</h4>We recruited participants from an online survey Frontiers in digital health859849https://www.ebi.ac.uk/biostudies/studies/S-EPMC8989841biostudies-literatureSocial Interactivity in Live Video Experiences Reduces Loneliness.PMC8989841Gross JJSandgren MThomas-Hunt MCMorris RRDimitrova-Gammeltoft RVAntin JGoldenberg AKaveladze BTfalseSocial Interactivity in Live Video Experiences Reduces Loneliness.<h4>Background</h4>Loneliness, especially when chronic, can substantially reduce one's quality of life. However, positive social experiences might help to break cycles of loneliness by promoting more prosocial cognitions and behaviors. Internet-mediated live video communication platforms (eg Zoom and Twitch) may offer an engaging and accessible medium to deliver such social experiences to people at scale. Despite these platforms' widespread use, there is a lack of research into how their socially interactive elements affect users' feelings of loneliness and connection.<h4>Objective</h4>We aimed to experimentally evaluate whether socially interactivity in live video experience improves loneliness-related outcomes.<h4>Materials and methods</h4>We recruited participants from an online survey 2022-01-01T00:00:00Z20222025-04-05T00:27:55.007Z2025-04-05T00:27:55.007ZS-EPMC89898413540309610.3389/fdgth.2022.859849