{"database":"biostudies-literature","file_versions":[],"scores":null,"additional":{"submitter":["Guillory J"],"funding":["Center for Tobacco Products","Intramural FDA HHS"],"pagination":["789-800"],"full_dataset_link":["https://www.ebi.ac.uk/biostudies/studies/S-EPMC9258634"],"repository":["biostudies-literature"],"omics_type":["Unknown"],"volume":["36(5)"],"pubmed_abstract":["<h4>Purpose</h4>To determine the association between exposure to FDA's <i>Fresh Empire</i> tobacco public education campaign and tobacco-related beliefs.<h4>Design</h4>Repeated cross-sectional data collection design with embedded longitudinal cohort over six data collection waves.<h4>Setting</h4>30 US evaluation markets.<h4>Sample</h4>Hip Hop peer crowd-identified US youth aged 12-18 (N = 5,378).<h4>Measures</h4>Self-reported brand and video ad awareness (saw any ad at least sometimes) and perceived effectiveness (1-5 scale) to describe campaign awareness and receptivity. Exogenous exposure was measured using population-adjusted broadcast and digital video impressions. Tobacco-related beliefs included beliefs about smoking risks, attitudes towards tobacco-free people and lifestyles, and no"],"journal":["American journal of health promotion : AJHP"],"pubmed_title":["Reach, Receptivity, And Beliefs Associated With the <i>Fresh Empire</i> Campaign to Prevent and Reduce Cigarette Use Among Youth in the United States."],"pmcid":["PMC9258634"],"funding_grant_id":["HHSF223201610032I","FD999999","HHSF223201310001B"],"pubmed_authors":["Homsi G","MacMonegle A","Alexander T","Hoffman L","Ganz O","Saunders M","Mekos D","Farrelly M","Delahanty J","Fiacco L","Curry L","Henes A","Guillory J"],"additional_accession":[]},"is_claimable":false,"name":"Reach, Receptivity, And Beliefs Associated With the <i>Fresh Empire</i> Campaign to Prevent and Reduce Cigarette Use Among Youth in the United States.","description":"<h4>Purpose</h4>To determine the association between exposure to FDA's <i>Fresh Empire</i> tobacco public education campaign and tobacco-related beliefs.<h4>Design</h4>Repeated cross-sectional data collection design with embedded longitudinal cohort over six data collection waves.<h4>Setting</h4>30 US evaluation markets.<h4>Sample</h4>Hip Hop peer crowd-identified US youth aged 12-18 (N = 5,378).<h4>Measures</h4>Self-reported brand and video ad awareness (saw any ad at least sometimes) and perceived effectiveness (1-5 scale) to describe campaign awareness and receptivity. Exogenous exposure was measured using population-adjusted broadcast and digital video impressions. Tobacco-related beliefs included beliefs about smoking risks, attitudes towards tobacco-free people and lifestyles, and no","dates":{"release":"2022-01-01T00:00:00Z","publication":"2022 Jun","modification":"2025-04-04T08:53:34.343Z","creation":"2025-04-04T08:53:34.343Z"},"accession":"S-EPMC9258634","cross_references":{"pubmed":["35081751"],"doi":["10.1177/08901171211069991"]}}