biostudies-literatureGuillory JCenter for Tobacco ProductsIntramural FDA HHS789-800https://www.ebi.ac.uk/biostudies/studies/S-EPMC9258634biostudies-literatureUnknown36(5)<h4>Purpose</h4>To determine the association between exposure to FDA's <i>Fresh Empire</i> tobacco public education campaign and tobacco-related beliefs.<h4>Design</h4>Repeated cross-sectional data collection design with embedded longitudinal cohort over six data collection waves.<h4>Setting</h4>30 US evaluation markets.<h4>Sample</h4>Hip Hop peer crowd-identified US youth aged 12-18 (N = 5,378).<h4>Measures</h4>Self-reported brand and video ad awareness (saw any ad at least sometimes) and perceived effectiveness (1-5 scale) to describe campaign awareness and receptivity. Exogenous exposure was measured using population-adjusted broadcast and digital video impressions. Tobacco-related beliefs included beliefs about smoking risks, attitudes towards tobacco-free people and lifestyles, and noAmerican journal of health promotion : AJHPReach, Receptivity, And Beliefs Associated With the <i>Fresh Empire</i> Campaign to Prevent and Reduce Cigarette Use Among Youth in the United States.PMC9258634HHSF223201610032IFD999999HHSF223201310001BHomsi GMacMonegle AAlexander THoffman LGanz OSaunders MMekos DFarrelly MDelahanty JFiacco LCurry LHenes AGuillory JfalseReach, Receptivity, And Beliefs Associated With the <i>Fresh Empire</i> Campaign to Prevent and Reduce Cigarette Use Among Youth in the United States.<h4>Purpose</h4>To determine the association between exposure to FDA's <i>Fresh Empire</i> tobacco public education campaign and tobacco-related beliefs.<h4>Design</h4>Repeated cross-sectional data collection design with embedded longitudinal cohort over six data collection waves.<h4>Setting</h4>30 US evaluation markets.<h4>Sample</h4>Hip Hop peer crowd-identified US youth aged 12-18 (N = 5,378).<h4>Measures</h4>Self-reported brand and video ad awareness (saw any ad at least sometimes) and perceived effectiveness (1-5 scale) to describe campaign awareness and receptivity. Exogenous exposure was measured using population-adjusted broadcast and digital video impressions. Tobacco-related beliefs included beliefs about smoking risks, attitudes towards tobacco-free people and lifestyles, and no2022-01-01T00:00:00Z2022 Jun2025-04-04T08:53:34.343Z2025-04-04T08:53:34.343ZS-EPMC92586343508175110.1177/08901171211069991