biostudies-literatureLeFevre AEBill and Melinda Gates Foundatione008838https://www.ebi.ac.uk/biostudies/studies/S-EPMC9288869biostudies-literatureUnknown6(Suppl 5)<h4>Background</h4>Direct-to-beneficiary communication mobile programmes are among the few examples of digital health programmes to have scaled widely in low-resource settings. Yet, evidence on their impact at scale is limited. This study aims to assess whether exposure to mobile health information calls during pregnancy and postpartum improved infant feeding and family planning practices.<h4>Methods</h4>We conducted an individually randomised controlled trial in four districts of Madhya Pradesh, India. Study participants included Hindi speaking women 4-7 months pregnant (n=5095) with access to a mobile phone and their husbands (n=3842). Women were randomised to either an intervention group where they received up to 72 Kilkari messages or a control group where they received none. IntentionBMJ global healthThe impact of a direct to beneficiary mobile communication program on reproductive and child health outcomes: a randomised controlled trial in India.PMC9288869OPP1179252Shah NMiller MAgarwal STiffin NKumar NVed RScott KChamberlain SShinde ADutt PMendiratta JBhatanagar AWeiss FChandra RMoodley DMitra RNg APenugonda NGopalakrishnan SHonikman SDumke NMohan DChakraborty ASingh ABashingwa JJGodfrey AArora SWhitehead SLabrique AUmmer OKilkari Impact Evaluation TeamParida DMulder NBashingwa JJHLeFevre AERahul SRajput SLeFevre AfalseThe impact of a direct to beneficiary mobile communication program on reproductive and child health outcomes: a randomised controlled trial in India.<h4>Background</h4>Direct-to-beneficiary communication mobile programmes are among the few examples of digital health programmes to have scaled widely in low-resource settings. Yet, evidence on their impact at scale is limited. This study aims to assess whether exposure to mobile health information calls during pregnancy and postpartum improved infant feeding and family planning practices.<h4>Methods</h4>We conducted an individually randomised controlled trial in four districts of Madhya Pradesh, India. Study participants included Hindi speaking women 4-7 months pregnant (n=5095) with access to a mobile phone and their husbands (n=3842). Women were randomised to either an intervention group where they received up to 72 Kilkari messages or a control group where they received none. Intention2022-01-01T00:00:00Z2022 Jul2026-06-07T06:30:06.665Z2024-11-09T02:14:23.481ZS-EPMC92888693583547710.1136/bmjgh-2022-008838