{"database":"biostudies-literature","file_versions":[],"scores":null,"additional":{"omics_type":["Unknown"],"volume":["19(20)"],"submitter":["Wang X"],"pubmed_abstract":["An eco-label is an important tool for identifying green products in the marketplace. Most eco-labels, however, present a single icon that is simple and carries limited information, thus creating cognitive barriers for consumers. As a result, eco-labels might not always effectively promote green consumption. Based on dual coding theory and the spatial contiguity effect, this study investigated the effect of the \"joint presentation of eco-label information\" (JPEI), which adds (functional/emotional) descriptive text to eco-labels, on improving consumers' cognitive fluency in eco-labels and subsequent purchase intention. We conducted three studies and found that, compared with the \"single presentation of eco-label information\" (SPEI), JPEI improved the cognitive fluency of consumers with low e"],"journal":["International journal of environmental research and public health"],"pagination":["13713"],"full_dataset_link":["https://www.ebi.ac.uk/biostudies/studies/S-EPMC9603581"],"repository":["biostudies-literature"],"pubmed_title":["Telling You More Fluently: Effect of the Joint Presentation of Eco-Label Information on Consumers' Purchase Intention."],"pmcid":["PMC9603581"],"pubmed_authors":["Liu Y","Wang S","Du Y","Wang X"],"additional_accession":[]},"is_claimable":false,"name":"Telling You More Fluently: Effect of the Joint Presentation of Eco-Label Information on Consumers' Purchase Intention.","description":"An eco-label is an important tool for identifying green products in the marketplace. Most eco-labels, however, present a single icon that is simple and carries limited information, thus creating cognitive barriers for consumers. As a result, eco-labels might not always effectively promote green consumption. Based on dual coding theory and the spatial contiguity effect, this study investigated the effect of the \"joint presentation of eco-label information\" (JPEI), which adds (functional/emotional) descriptive text to eco-labels, on improving consumers' cognitive fluency in eco-labels and subsequent purchase intention. We conducted three studies and found that, compared with the \"single presentation of eco-label information\" (SPEI), JPEI improved the cognitive fluency of consumers with low e","dates":{"release":"2022-01-01T00:00:00Z","publication":"2022 Oct","modification":"2025-04-18T21:20:39.72Z","creation":"2025-04-07T09:13:53.197Z"},"accession":"S-EPMC9603581","cross_references":{"pubmed":["36294293"],"doi":["10.3390/ijerph192013713"]}}