Social Listening to Enhance Access to Appropriate Pandemic Information Among Culturally Diverse Populations: Case Study From Finland.

ABSTRACT:

Background

Social listening, the process of monitoring and analyzing conversations to inform communication activities, is an essential component of infodemic management. It helps inform context-specific communication strategies that are culturally acceptable and appropriate for various subpopulations. Social listening is based on the notion that target audiences themselves can best define their own information needs and messages.

Objective

This study aimed to describe the development of systematic social listening training for crisis communication and community outreach during the COVID-19 pandemic through a series of web-based workshops and to report the experiences of the workshop participants implementing the projects.

Methods

A multidisciplinary team of experts de

SUBMITTER: Lohiniva AL 

PROVIDER: S-EPMC10014086 | biostudies-literature | 2022 Jul-Dec

REPOSITORIES: biostudies-literature