Pooches on a platform: Text mining twitter for sector perceptions of dogs during a global pandemic.

ABSTRACT:

Introduction

Businesses commonly text mine Twitter data to identify patterns and extract valuable information. However, this method is rarely applied to the animal welfare sector. Here, we describe Twitter conversations regarding dogs during a global pandemic, assess the evolution of sentiment, and examine the dynamics of sector influence.

Methods

Between March and August 2020, we gathered 61,088 unique tweets from the United Kingdom and Republic of Ireland, relating to COVID-19 and dogs. Tweets were assigned to one of four pandemic phases and active accounts were assigned to a sector: Personal (i.e., UK and ROI public), Press (i.e., mass media), State (i.e., Government, Police, and NHS), and Other (i.e., welfare organizations, social enterprises, research organizations, cha

SUBMITTER: McMillan KM 

PROVIDER: S-EPMC10014727 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature