How message appeals and prior product use influence information processing, risk perceptions, trust, attitudes, and genetic test purchase intentions.

ABSTRACT: Within the direct-to-consumer (DTC) genetic test industry, attracting customers can be difficult especially due to the highly sensitive nature of these products. How these tests are communicated to consumers may be one avenue in which companies can impact customer purchase intentions. A 2 (message sidedness: one-way vs. two-way refutational) x 2 (hedging: present vs. absent) between-subjects experiment was conducted to understand how message features and prior product use influence information processing, risk and trust perceptions, and attitude toward the genetic test, which in turn, may influence direct-to-consumer (DTC) genetic test purchase intentions. Results demonstrated that having used a genetic test in the past predicted participants' trust in the company, information processing,

SUBMITTER: VanDyke MS 

PROVIDER: S-EPMC10016637 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature