Travel intentions of travelers in the COVID-19 context: The moderation of fear of COVID-19.

ABSTRACT:

Introduction

The spread of COVID-19 pandemic in early 2020 has significantly affected the tourism industry. Most current tourism research on emergencies focuses on issues such as the revitalization of the tourism economy. However, research on aspects such as visitor perception has not received sufficient attention, This study contributes to the literature by analyzing the effects of social interactions, multidimensional perceived value, fear of COVID-19, and age on travelers' travel intentions during the COVID-19 pandemic.

Method

This study constructs a structural equation model, formulates the corresponding hypotheses, investigates Chinese travelers, and verifies the moderating effect of COVID-19 fear.

Results

All of the proposed hypotheses were verified. The three d

SUBMITTER: Tu R 

PROVIDER: S-EPMC10017471 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature