Research trends of sustainability and marketing research, 2010–2020: Topic modeling analysis

ABSTRACT: In recent decades, rapid growth has been observed in the incorporation of sustainability into marketing. Accordingly, the contrasting relationships between them have been carefully studied to assess the relevance of one idea to the other and vice versa. In response to this change, scholars and practitioners have been tasked with exploring the trends in sustainability and marketing. Therefore, the purpose of this study is to investigate existing literatures on both sustainability and all levels of marketing, determine the research trends and provide implications of applying the trends for future research and practices. This research has investigated only the title, abstract, and keywords of 2147 articles that were published between 2010 and 2020 in SSCI or SCIE indexed journals by applying

SUBMITTER: Jung Y 

PROVIDER: S-EPMC10025026 | biostudies-literature | 2023 Mar

REPOSITORIES: biostudies-literature