Research on the brand image of iOS and Android smart phone operating systems based on mixed methods

ABSTRACT:

Introduction

To analyze the differences in system functions, interaction behaviors and user experience between iOS and Android smart phone operating system, and then study the differences in their brand images, so as to provide theory and research method for shaping corporate brand images from the perspective of product interaction design.

Methods

This study was divided into three stages. In the first stage, the functional information architecture of iOS and Android smart phone operating system are studied comparatively by using information visualization methods. In the second stage, the brand image differences between the two systems at the explicit, behavioral and semantic levels are analyzed comparatively by building the “explicit - behavioral - semantic” product brand

SUBMITTER:  

PROVIDER: S-EPMC10026599 | biostudies-literature | 2023 Jan

REPOSITORIES: biostudies-literature