Tailoring interventions to suit self-reported format preference does not decrease vaccine hesitancy.

ABSTRACT: Individually tailored vaccine hesitancy interventions are considered auspicious for decreasing vaccine hesitancy. In two studies, we measured self-reported format preference for statistical vs. anecdotal information in vaccine hesitant individuals, and experimentally manipulated the format in which COVID-19 and influenza vaccine hesitancy interventions were presented (statistical vs. anecdotal). Regardless of whether people received interventions that were in line with their format preference, the interventions did not influence their vaccine attitudes or vaccination intentions. Instead, a stronger preference for anecdotal information was associated with perceiving the material in both the statistical and the anecdotal interventions as more frustrating, less relevant, and less helpful. How

SUBMITTER: Maki KO 

PROVIDER: S-EPMC10030039 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature