Anywhere in the World? The Internationalization of Small Entrepreneurial Ventures using a Social Media Platform

ABSTRACT: This study aimed at investigating the interplay between internationalization and digitalization using a social media platform during the early phases of the internationalization process of new ventures from an emerging economy. The research adopted the longitudinal multiple-case study method of investigation. All the firms that were studied had operated on a social media platform (Instagram) since their inception. Data collection was based on two rounds of in-depth interviews and secondary data. The research used thematic analysis, cross-case comparison and pattern-matching logic. The study contributes to the extant literature by (a) proposing a conceptualization of the interplay between digitalization and internationalization during the early phases of the internationalization trajectory

SUBMITTER: da Fonseca L 

PROVIDER: S-EPMC10032257 | biostudies-literature | 2023 Mar

REPOSITORIES: biostudies-literature