Factors affecting adoption of self-service E-ticketing technology: A study on heritage sites in Bangladesh.

ABSTRACT: E-ticketing as a self-service technology has become very popular in tourism, especially in the airline industry. But, the e-ticketing adoption behavior of heritage visitors received very little attention from tourism researchers, especially in developing countries. This research applied the technology acceptance model and theory of planned behavior to investigate heritage visitors' self-service e-ticketing adoption behavior. This research used primary data collected from visitors at five heritage sites in Bangladesh. The PLS-based structural equation modeling technique was applied to test the structural model. This research has found that ease of use and subjective norm have significant positive associations with attitude and intention to use e-ticketing. But, privacy concern has a signifi

SUBMITTER: Islam MN 

PROVIDER: S-EPMC10033747 | biostudies-literature | 2023 Mar

REPOSITORIES: biostudies-literature