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Materialism and envy as mediators between upward social comparison on social network sites and online compulsive buying among college students.

ABSTRACT: Upward social comparison on Social Network Sites (SNS) might be positively related to online compulsive buying; however, there is little understanding of the mechanism of this relationship. In this study, we explored the effect of upward social comparison on SNS on online compulsive buying, and whether this effect is mediated by materialism and envy. A total of 568 Chinese undergraduates (mean age = 19.58 years, SD = 1.43) were recruited to complete a survey that included Upward social comparison on SNS Scale, Materialism Scale, Envy Scale, and Online compulsive buying Scale. The results revealed that upward social comparison was positively linked to online compulsive buying. Additionally, materialism and envy completely mediated this relationship. Our findings suggest that upward social comparison has a positive influence on college students' online compulsive buying and that this influence is formed through a combination of cognitive factors (materialism) and affective factors (envy). This discovery not only clarifies the underlying mechanism but also proposes a potential way of alleviating online compulsive buying.

SUBMITTER: Ling Y

PROVIDER: S-EPMC10034084 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature

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Materialism and envy as mediators between upward social comparison on social network sites and online compulsive buying among college students.

Ling Yi Y Gao Bin B Jiang Bo B Fu Changqing C Zhang Juan J

Frontiers in psychology 20230309

Upward social comparison on Social Network Sites (SNS) might be positively related to online compulsive buying; however, there is little understanding of the mechanism of this relationship. In this study, we explored the effect of upward social comparison on SNS on online compulsive buying, and whether this effect is mediated by materialism and envy. A total of 568 Chinese undergraduates (mean age = 19.58 years, <i>SD</i> = 1.43) were recruited to complete a survey that included Upward social co ...[more]

PMID: 36968731

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Project description:Utilization of online social networking sites (SNSs) is often problematic in young people. However, studies seldom seek to understand personal differences and deep-seated reasons in its problematic utilization. This study aims to explore the longstanding and recent psychosocial predictors of problematic utilization of WeChat friend center (PUWF) longitudinally. A total of 433 college students (17-25 years old, male/female ratio: 389/44) were investigated over 2 successive years (T1: first year; T2: second year) using the Sixteen Personality Factor Questionnaire, Adolescent Self-Rating Life Events Checklist, Social Support Scale, Patient Health Questionnaire, Connor-Davidson Resilience Scale, and the problematic utilization scale of the WeChat friend center which was developed in this study. Correlation, regression, and structural equation analyses were conducted. A problematic utilization scale of the WeChat friend center was developed with Cronbach's alpha of .836. 21.02% of students reported WeChat PUWF. Males utilized the WeChat friend center less than females, and females were at higher risk of PUWF, which was correlated with worse mental health. In the longitudinal prediction, regression and modeling analyses showed that apprehension of personality predicted PUWF consistently and directly, and this was partially mediated by T1 depression and T2 negative life events. Resultys suggest that females are at higher risk for PUWF. Apprehension personality has a direct and indirect effect on PUWF through recent depression and life events. The findings help to recognize individuals at risk for PUWF as well as to better prevent it, and provide suggestions as to the functional design of SNSs according to different need of users. Core tips: Utilization of SNSs is often problematic in young people. However, personal differences and deep-seated reasons in its problematic utilization has been poorly revealed. Through a longitudinal investigation, this study confirms that females are at higher risk for PUWF. Apprehension personality has a direct and indirect effect on PUWF through recent depression and life events. The findings help to recognize individuals at risk for PUWF and give theoretical evidence to the functional design of SNSs for diferent users.Supplementary informationThe online version contains supplementary material available at 10.1007/s12144-022-03150-7.

Project description:The study concerns the development of compensative and compulsive buying in Poland comparing the results of three waves of a cross-sectional study conducted before and at the end of the COVID-19 pandemic. Six predictors of susceptibility to compensative and compulsive buying are in focus: materialism, self-esteem, gender, age, frequency of online shopping, and experience of the COVID-19 pandemic. However, the importance of the first four predictors in explaining compensative and compulsive buying is already very well described in the literature, while the novelty consists in the predictive model including the variables that describe frequency of online shopping and negative experiences related to the COVID-19 pandemic, such as coronavirus infection, hospitalization or death of a loved one. On the one hand, a stronger susceptibility to compensative and compulsive buying could be a reaction to these negative experiences of the pandemic; on the other hand, the increased frequency of online shopping as a result of the pandemic may be an important factor in the development of compensative and compulsive buying due to the easy implementation of purchase acts and weaker social control. To achieve the above research objectives, the German Compulsive Buying Indicator (GCBI) was used to measure susceptibility to compensative and compulsive buying. The data were obtained within three waves of the study (2010, 2019, 2022) based on a random sample of about 1,000 respondents representing statistically the general adult population. Drawing on this study, the prevalence of compensative and compulsive buying is observed at 12-19% and 2-4%. The predictors of GCBI are materialism, self-esteem, gender in all examined models and additionally age, frequency of online shopping, and experience of the COVID-19 pandemic in selected models. Although the findings related to the role of materialism, self-esteem, and gender in the prediction of GCBI reflect the results reported in the literature, the analogous conclusions about age, online shopping, and experiences with the COVID-19 pandemic are different from the established opinions. The commonly reported effect of age becomes statistically significant when the examined population is limited to Gens Y and Z. Although extensive online shopping co-exists with compensative and compulsive buying in the total population, the obtained data lead to reverse conclusions in the case of women's subpopulation representing Gens Y and Z. The negative experience with the COVID-19 pandemic operationalised as hospitalization of a close friend predicts GCBI, but again only in the case of representatives of Gens Y and Z, especially among women. The findings show how important the creation of appropriate intervention strategies is within the consumer policy directed to representatives of the younger generations who may develop pathological buying as a response to negative experiences such as COVID-19 pandemic. The findings can inform of the goals behind therapeutic support for compulsive buyers, and implications for social work. People affected by excessive compensative or compulsive buying need to be given opportunities to build up their strengths and growth of their psychological resources towards healthy self-esteem, which seems to be the best protection against excessive compensative and compulsive buying.

Dataset Information

Materialism and envy as mediators between upward social comparison on social network sites and online compulsive buying among college students.

Publications

Materialism and envy as mediators between upward social comparison on social network sites and online compulsive buying among college students.

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