Market-based approach to promoting home fortification of diets with micronutrient powder through volunteer frontline health workers: A qualitative study.

ABSTRACT:

Background

The potential of market-based approach in distributing micronutrient powder (MNP) through volunteer frontline health workers has been recognized. BRAC, the largest non-government organization (NGO) in Bangladesh, uses Shasthya Shebikas as volunteer frontline health workers to sell MNP for promotion of home fortification (HF) of diets for under-5 children. We aimed to understand the opportunities and challenges of BRAC's market-based approach in promoting HF with MNP.

Methods

We conducted a descriptive qualitative study in the four selected districts of Bangladesh: Faridpur, Gaibandha, Rangpur, and Rajbari. In-depth interviews, key informant interviews, and focus group discussions were deployed to collect data from purposively-selected Shasthya Shebikas and their i

SUBMITTER: Rahman M 

PROVIDER: S-EPMC10035874 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature