Differences in child and adolescent exposure to unhealthy food and beverage advertising on television in a self-regulatory environment.

ABSTRACT:

Background

Food and beverage promotion is a contributor to children's dietary behaviours, and ultimately, downstream health consequences. Broadcast television remains an important source of such advertising. The objective of this study was to examine and compare children and adolescent's exposure to food advertising on television in Canada over an entire year in a self-regulatory environment.

Methods

Television advertising data for 57 selected food and beverage categories were licensed from Numerator for 36 stations in Toronto, for 2019. The estimated average number of advertisements viewed by children aged 2-11 and adolescents aged 12-17 was determined overall, by food category, and by marketing technique. The healthfulness of advertisements was also assessed using Health C

SUBMITTER: Potvin Kent M 

PROVIDER: S-EPMC10037770 | biostudies-literature | 2023 Mar

REPOSITORIES: biostudies-literature