A mixed-methods exploration of attitudes towards pregnant Facebook fitness influencers.

ABSTRACT:

Background

Exercise during pregnancy is associated with various health benefits for both mother and child. Despite these benefits, most pregnant women do not meet physical activity recommendations. A known barrier to engaging in exercise during pregnancy is a lack of knowledge about appropriate and safe exercise. In our current era of social media, many pregnant women are turning to online information sources for guidance, including social media influencers. Little is known about attitudes towards pregnancy exercise information provided by influencers on social media platforms. This study aimed to explore attitudes towards exercise during pregnancy depicted by social media influencers on Facebook, and user engagement with posted content.

Methods

A mixed-methods approach was

SUBMITTER: Hayman M 

PROVIDER: S-EPMC10041693 | biostudies-literature | 2023 Mar

REPOSITORIES: biostudies-literature