ARAM: A Technology Acceptance Model to Ascertain the Behavioural Intention to Use Augmented Reality.

ABSTRACT: The expansion of augmented reality across society, its availability in mobile platforms and the novelty character it embodies by appearing in a growing number of areas, have raised new questions related to people's predisposition to use this technology in their daily life. Acceptance models, which have been updated following technological breakthroughs and society changes, are known to be great tools for predicting the intention to use a new technological system. This paper proposes a new acceptance model aiming to ascertain the intention to use augmented reality technology in heritage sites-the Augmented Reality Acceptance Model (ARAM). ARAM relies on the use of the Unified Theory of Acceptance and Use of Technology model (UTAUT) model's constructs, namely performance expectancy, effort e

SUBMITTER: Marto A 

PROVIDER: S-EPMC10053472 | biostudies-literature | 2023 Mar

REPOSITORIES: biostudies-literature