Characteristics and patients' portrayals of Norwegian social media memes. A mixed methods analysis.

ABSTRACT:

Background

Despite reports on troublesome contents created and shared online by healthcare professionals, a systematic inquiry of this potential problem has been missing. Our objective was to characterize the content of healthcare-associated social media memes in terms of common themes and how patients were portrayed.

Materials and methods

This study applied a mixed methods approach to characterize the contents of Instagram memes from popular medicine- or nursing-associated accounts in Norway. In total, 2,269 posts from 18 Instagram accounts were included and coded for thematic contents. In addition, we conducted a comprehensive thematic analysis of 30 selected posts directly related to patients.

Results

A fifth of all posts (21%) were related to patients, including 1

SUBMITTER: Jarmund AH 

PROVIDER: S-EPMC10060973 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature