Use of YouTube by academic medical centres during the COVID-19 pandemic: an observational study in Taiwan.

ABSTRACT:

Objectives

YouTube has been of immense importance in conveying essential information on COVID-19 and promoting the latest healthcare policies during the outbreak. However, there have been few studies that have focused on how healthcare organisations have used YouTube to communicate with the public and increase their awareness during the pandemic, as well as its effectiveness.

Design

A nationwide observational study.

Settings

We analysed all YouTube video posts culled from the official accounts of all medical centres in Taiwan from December 2019 to August 2021.

Participants

All YouTube videos were categorised as either COVID-19 or non-COVID-19 related. The COVID-19-related videos were divided into five categories, and detailed metrics for each video were recorde

SUBMITTER: Kuo YL 

PROVIDER: S-EPMC10083524 | biostudies-literature | 2023 Apr

REPOSITORIES: biostudies-literature