Are you prepared for the next storm? Developing social norms messages to motivate community members to perform disaster risk mitigation behaviors.

ABSTRACT: Preparing for natural disasters and adapting to climate change can save lives. Yet, minimal research has examined how governments can motivate community members to prepare for disasters (e.g., purchasing flood insurance or installing water barriers in homes for floods and hurricanes). Instead, studies have focused on how to communicate actions individuals should take during disasters, rather than before disasters. This study develops messages targeting social norms, which are promising approaches to motivate community members to adopt disaster risk preparedness and mitigation behaviors. Specifically, we developed a variety of messages integrating descriptive norms (i.e., what others do), injunctive norms (i.e., what others believe should be done), and a social norms-based fear appeal, or s

SUBMITTER: Lim JR 

PROVIDER: S-EPMC10084415 | biostudies-literature | 2022 Nov

REPOSITORIES: biostudies-literature