Assessing exposure to outdoor advertisement for products high in fat, salt and sugar (HFSS); is self-reported exposure a useful exposure metric?

ABSTRACT: Exposure to advertising of unhealthy commodities such as fast-food and gambling is recognised as a risk factor for developing non-communicable diseases. Assessment of the impact of such advertisement and the evaluation of the impact of any policies to restrict such advertisements on public health are reliant on the quality of the exposure assessment. A straightforward method for assessing exposure is to ask people whether they noticed any such advertisements in their neighbourhoods. However, the validity of this method is unclear. We assessed the associations between measured exposure to outdoor advertising, self-reported exposure, and self-reported consumption. We collected exposure information in January-March 2022 using two methods: (i) through a resident survey investigating advertisin

SUBMITTER: Scott LJ 

PROVIDER: S-EPMC10088263 | biostudies-literature | 2023 Apr

REPOSITORIES: biostudies-literature