Invoking self-related and social thoughts impacts online information sharing.

ABSTRACT: Online sharing impacts which information is widely available and influential in society. Yet, systematically influencing sharing behavior remains difficult. Past research highlights two factors associated with sharing: the social and self-relevance of the to-be-shared content. Based on this prior neuroimaging work and theory, we developed a manipulation in the form of short prompts that are attached to media content (here health news articles). These prompts encourage readers to think about how sharing the content may help them to fulfill motivations to present themselves positively (self-relevance) or connect positively to others (social relevance). Fifty-three young adults completed this pre-registered experiment while undergoing functional magnetic resonance imaging. Ninety-six health n

SUBMITTER: Scholz C 

PROVIDER: S-EPMC10088358 | biostudies-literature | 2023 Apr

REPOSITORIES: biostudies-literature