Antecedents of the red-romance effect: Men's attractiveness and women's fertility.

ABSTRACT: The color red has been implicated in a variety of social processes, including those involving mating. While previous research suggests that women sometimes wear red strategically to increase their attractiveness, the replicability of this literature has been questioned. The current research is a reasonably powered conceptual replication designed to strengthen this literature by testing whether women are more inclined to display the color red 1) during fertile (as compared with less fertile) days of the menstrual cycle, and 2) when expecting to interact with an attractive man (as compared with a less attractive man and with a control condition). Analyses controlled for a number of theoretically relevant covariates (relationship status, age, the current weather). Only the latter hypothesis r

SUBMITTER: Agthe M 

PROVIDER: S-EPMC10089354 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature