Communicating the move to individualized donor selection policy: Framing messages focused on recipients and safety.

ABSTRACT:

Background

Men-who-have-sex-with-men (MSM) have been deferred from donating blood. However, recent evidence supports the adoption of donor screening based on individuals' sexual behavior over population-based criteria. We explore how best to frame communications about adopting this change to minimize any potential negative consequences (e.g., reduced donor numbers). We examine the effectiveness of risk (emphasizing safety vs. emphasizing low risk), and focus (donor vs. recipient) frames on intentions to donate blood (approach) or feeling deterred from donating (avoid), and mechanisms linked to under-reporting sexual behavior.

Study design and methods

We conducted a 2 (risk frame: risk vs. safety) by 3 (focus: donor vs. recipient vs. both) between-subjects online experiment (

SUBMITTER: Ferguson E 

PROVIDER: S-EPMC10099824 | biostudies-literature | 2023 Jan

REPOSITORIES: biostudies-literature