When survey science met web tracking: Presenting an error framework for metered data.

ABSTRACT: Metered data, also called web-tracking data, are generally collected from a sample of participants who willingly install or configure, onto their devices, technologies that track digital traces left when people go online (e.g., URLs visited). Since metered data allow for the observation of online behaviours unobtrusively, it has been proposed as a useful tool to understand what people do online and what impacts this might have on online and offline phenomena. It is crucial, nevertheless, to understand its limitations. Although some research have explored the potential errors of metered data, a systematic categorisation and conceptualisation of these errors are missing. Inspired by the Total Survey Error, we present a Total Error framework for digital traces collected with Meters (TEM). The

SUBMITTER: Bosch OJ 

PROVIDER: S-EPMC10100245 | biostudies-literature | 2022 Dec

REPOSITORIES: biostudies-literature