Effects of Chinese provincial CDCs WeChat official account article features on user engagement during the COVID-19 pandemic.

ABSTRACT:

Background

WeChat has become a potent medium for disseminating public health information, especially during the coronavirus disease 2019 (COVID-19) pandemic. WeChat is important for public health organizations when considering users' information needs and preferences to further explore factors that affect user engagement.

Methods

We collected data from WeChat official accounts (WOAs) of the Chinese provincial Center for Disease Control and Prevention (CDC) to identify factors affecting and predicting the behavior of user engagement as measured by the level of reading and re-sharing during different phases of the COVID-19 pandemic between January 1, 2019, and December 31, 2020. We used multiple logistic regression analyses to identify features of articles with higher reading

SUBMITTER: Yin M 

PROVIDER: S-EPMC10101727 | biostudies-literature | 2023 Apr

REPOSITORIES: biostudies-literature