The impact of deontological and teleological variables on the intention to visit green hotel: The moderating role of trust.

ABSTRACT: Green hotels have grown in popularity due to customers' increased awareness of environmental issues. This study aims to construct and evaluate a model that combines the theory of Planned Behavior (TPB) and the theory of ethics to explain green hotel visitors' intentions and behavior. The study also considers the role of trust & subjective norms as a moderator. The framework of the study was evaluated using a quantitative method. Most of the respondents to the study, which was carried out in Noakhali, Bangladesh, were students at Noakhali Science and Technology University and their family members. The data was collected from 414 respondents and analyzed using the structural equation modeling (SEM) technique. The data collection took around two weeks, starting from December 3, 2021. Accordin

SUBMITTER: Haq MM 

PROVIDER: S-EPMC10102215 | biostudies-literature | 2023 Apr

REPOSITORIES: biostudies-literature