The effects of short messages encouraging prevention behaviors early in the COVID-19 pandemic.

ABSTRACT: Effectively addressing public health crises like the COVID-19 pandemic requires persuading the mass public to change their behavior in significant ways. Many efforts to encourage behavior change-such as public service announcements, social media posts, and billboards-involve short, persuasive appeals, yet the effectiveness of these messages is unclear. Early in the COVID-19 pandemic, we tested whether short messages could increase intentions to comply with public health guidelines. To identify promising messages, we conducted two pretests (n = 1,596) in which participants rated the persuasiveness of 56 unique messages: 31 based on the persuasion and social influence literatures and 25 drawn from a pool of crowdsourced messages generated by online respondents. The four top-rated messages em

SUBMITTER: Pink SL 

PROVIDER: S-EPMC10104278 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature