Financial strain of COVID-19 and its impact on willingness-to-pay for equine care.

ABSTRACT: The novel COVID-19 virus caused a global pandemic disrupting lives, industries, and economies. The result was an impact on prices due to challenges with production and supply chain distribution. This study investigates the financial strain COVID-19 had on equine owners and leasers, what the market for equine care would bear if costs for care increased, and what factors contribute to their willingness to pay (WTP) for increasing cost of equine care. An online survey was distributed for 4 weeks to adult U.S. residents. Respondents reported their involvement in the equine industry, financial response to COVID-19, and responses to a double-bound dichotomous choice question on their WTP for care given a randomized increase (1%-20%) in their current cost (n = 506). Data were analyzed using inter

SUBMITTER: Thompson JM 

PROVIDER: S-EPMC10112674 | biostudies-literature | 2023 Jan

REPOSITORIES: biostudies-literature