Adoption of social networking sites among older adults: The role of the technology readiness and the generation to identifying segments.

ABSTRACT: Older adults can take advantage of social networking sites (SNS). However, SNS are not without the access gap among elders. Assuming that the data are homogenous within the same population may not be precise in social science research. What is known about the heterogeneous nature of older people? Considering this issue and the lack of research to help reflect the heterogeneity of elderly users of technologies, this study aims to identify segments in the use of SNS by the elderly. Data were collected from older Chilean adults. Cluster analysis suggested different profiles of adult users regarding the Technology Readiness Index. We used a hybrid multigroup partial least squares-structural equation model, including the Pathmox algorithm, to identify segments in the structural model. Based on

SUBMITTER: Ramirez-Correa PE 

PROVIDER: S-EPMC10112803 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature