Odor descriptive ratings can predict some odor-color associations in different color features of hue or lightness.

ABSTRACT:

Background

Olfactory information can be associated with color information. Researchers have investigated the role of descriptive ratings of odors on odor-color associations. Research into these associations should also focus on the differences in odor types. We aimed to identify the odor descriptive ratings that can predict odor-color corresponding formation, and predict features of the associated colors from the ratings taking into consideration the differences in the odor types.

Methods

We assessed 13 types of odors and their associated colors in participants with a Japanese cultural background. The associated colors from odors in the CIE L*a*b* space were subjectively evaluated to prevent the priming effect from selecting color patches. We analyzed the data using Bayesian

SUBMITTER: Tamura K 

PROVIDER: S-EPMC10122842 | biostudies-literature | 2023

REPOSITORIES: biostudies-literature