Persuading Patients Using Rhetoric to Improve Artificial Intelligence Adoption: Experimental Study.

ABSTRACT:

Background

Artificial intelligence (AI) can transform health care processes with its increasing ability to translate complex structured and unstructured data into actionable clinical decisions. Although it has been established that AI is much more efficient than a clinician, the adoption rate has been slower in health care. Prior studies have pointed out that the lack of trust in AI, privacy concerns, degrees of customer innovativeness, and perceived novelty value influence AI adoption. With the promotion of AI products to patients, the role of rhetoric in influencing these factors has received scant attention.

Objective

The main objective of this study was to examine whether communication strategies (ethos, pathos, and logos) are more successful in overcoming factors that h

SUBMITTER: Sebastian G 

PROVIDER: S-EPMC10131865 | biostudies-literature | 2023 Mar

REPOSITORIES: biostudies-literature