Understanding Public Attitudes and Willingness to Share Commercial Data for Health Research: Survey Study in the United Kingdom.

ABSTRACT:

Background

Health research using commercial data is increasing. The evidence on public acceptability and sociodemographic characteristics of individuals willing to share commercial data for health research is scarce.

Objective

This survey study investigates the willingness to share commercial data for health research in the United Kingdom with 3 different organizations (government, private, and academic institutions), 5 different data types (internet, shopping, wearable devices, smartphones, and social media), and 10 different invitation methods to recruit participants for research studies with a focus on sociodemographic characteristics and psychological predictors.

Methods

We conducted a web-based survey using quota sampling based on age distribution in the United K

SUBMITTER: Hirst Y 

PROVIDER: S-EPMC10131900 | biostudies-literature | 2023 Mar

REPOSITORIES: biostudies-literature