Characterizing e-Cigarette-Related Videos on TikTok: Observational Study.

ABSTRACT:

Background

As a popular social networking platform for sharing short videos, TikTok has been widely used for sharing e-cigarettes or vaping-related videos, especially among the youth.

Objective

This study aims to characterize e-cigarette or vaping-related videos and their user engagement on TikTok through descriptive analysis.

Methods

From TikTok, a total of 417 short videos, posted between October 4, 2018, and February 27, 2021, were collected using e-cigarette or vaping-related hashtags. Two human coders independently hand-coded the video category and the attitude toward vaping (provaping or antivaping) for each vaping-related video. The social media user engagement measures (eg, the comment count, like count, and share count) for each video category were compared w

SUBMITTER: Xie Z 

PROVIDER: S-EPMC10131997 | biostudies-literature | 2023 Apr

REPOSITORIES: biostudies-literature