COVID-19 messages targeting young people on social media: content analysis of Australian health authority posts.

ABSTRACT: Health authorities utilized social media during the COVID-19 pandemic to disseminate critical and timely health messages, specifically targeting priority groups such as young people. To understand how social media was used for this purpose, we investigated the content of COVID-19-related social media posts targeting young people (16-29 years old) shared by Australian health departments. Posts targeting young people with COVID-19 information were extracted from all eight Australian State and Territory health department Facebook, Instagram and TikTok accounts over 1 month of the Delta outbreak (September 2021) and analysed thematically. In total, 238 posts targeting young people were identified from 1059 COVID-19 posts extracted. All eight health departments used Facebook, five used Instagra

SUBMITTER: Taba M 

PROVIDER: S-EPMC10132623 | biostudies-literature | 2023 Apr

REPOSITORIES: biostudies-literature