Examining Visual Attention to Tobacco Marketing Materials Among Young Adult Smokers: Protocol for a Remote Webcam-Based Eye-Tracking Experiment.

ABSTRACT:

Background

Eye tracking provides an objective way to measure attention, which can advance researchers' and policy makers' understanding of tobacco marketing influences. The development of remote webcam-based eye-tracking technology, integrated with web-based crowdsourcing studies, may be a cost-effective and time-efficient alternative to laboratory-based eye-tracking methods. However, research is needed to evaluate the utility of remote eye-tracking methods.

Objective

This study aimed to detail the process of designing a remote webcam-based eye-tracking experiment and provide data on associations between participant characteristics and the outcomes of experiment completion.

Methods

A total of 2023 young adult (aged 18-34 years) cigarette smokers in the United States w

SUBMITTER: Chen-Sankey J 

PROVIDER: S-EPMC10141307 | biostudies-literature | 2023 Apr

REPOSITORIES: biostudies-literature